As Exclusive Creative Director for recording artist Meels, I’ve helped develop a distinctive visual brand, overseeing projects from concept to final delivery.

I’ve directed, produced, and art-directed music videos; designed album covers, posters, and merchandise; and styled, photographed, and filmed promotional content for the artist.

Drawing from mid-20th century Country and Americana influences, we have collaborated with other artists using period-specific gear and techniques to maintain authenticity to the aesthetic we’ve created.

My work focuses on cohesive storytelling and consistent visuals, elevating Meels’ identity and engaging audiences across multiple platforms.